There are many practical pain points to managing a primary research project. Industry practitioners and their clients state that research results demand better quality parameters to enable them to make important business decisions confidently. 

This stems from simple mistakes in the processes adopted in the research life cycle, such as which question types to use for particular audiences, respondent quantities and qualities, and what questions match sponsor and business goals. BuyFacts works to eliminate gaps in expertise and minimize unintended delays. BuyFacts surveys offer a higher percentage of survey questions connected to specific goals. We value the relevance and engagement intensity of respondents as the most important. 

Our levers towards higher engagement include a narrative format, personalization of a survey by voice and story tense engagement, and instant insight into comparing responses to other respondents. To avoid complexity, the survey questions or phrases are written to the aptitude level shared across the target personas. 

Our best practice services and self-guided tools fill gaps to add efficiency and effectiveness. We focus on assessment, estimation, planning tools, instant analytics, and service areas for clients when primary research enables stronger go-to-market value delivery to achieve revenue, reputation, and retention targets.

BuyFacts provides its expertise to research clients through a series of services. Traditional Survey and Question Development and Narrative Storyline Creation complement Research Design. If a client wishes us to Host the traditional or narrative survey, we offer the use of our single-touch survey experience.